December 2009
4 posts
Snapshots of Inner Lives →
It may be that turning introspection into a science is as impractical as “trying to turn up the gas quickly enough to see how the darkness looks,” as William James wrote in 1890.
But Dr. Hurlburt remains hopeful. Maybe, he said, “it is possible with our modern technology to take a flash picture in the dark.”
Using Menu Psychology to Entice Diners →
Mr. Rapp, of Palm Springs, Calif., also says that if a restaurant wants to use prices that include cents, like $9.99 or $9.95 (without the dollar sign, of course), he strongly recommends .95, which he said “is a friendlier price,” whereas .99 is “cornier.” On the other hand, 10, or “10 dollars,” has attitude, which is what restaurants using those price formats are selling.
On the Appeal of Static →
Walkie Talkie Static
We were kids in the woods with walkie talkies exploring alone but together just out each other’s of visual range. The static was the tether that kept us safe.