Denis Dutton, A Maecenas for the Internet Age
The appeal of Arts & Letters Daily is in its reliability and lack of fuss. The site has few ads and no bells or whistles. Bucking the Internet habit of spreading content maddeningly over numerous pages—to inflate “page views” and thus appear more attractive to advertisers—ALD is almost entirely contained on a single scrollable page, modeled, Dutton said, on the 18th-century broadsheet. His aim, first and foremost, was to make the site suitable to its purpose. He tried to instill Arts & Letters Daily with the atmosphere of a Victorian reading room or an athenaeum—a place for reading and thinking, free from distractions.
